Athena's Strength and Vitality Duo

Shampoos That Do More Than Cleanse.
Our shampoos don’t just clean—they revitalize. With ingredients like apple cider vinegar, hibiscus, and nettle leaf, they balance your scalp’s pH, remove buildup, and prepare your hair for hydration and care.

Apple Cider Vinegar contains acetic acid, which helps balance the scalp’s pH, clarifying and removing excess oils, styling product buildup, and impurities. This creates a clean, healthy environment for optimal hair growth.

Hibiscus, rich in amino acids and antioxidants, supports keratin production, reinforcing the hair shaft and improving shine while protecting against oxidative damage.

Nettle Leaf, abundant in vitamins A, C, K, and B-complex, as well as minerals like iron and silica, nourishes the scalp, encourages circulation, and promotes stronger, more resilient hair.

Experience more than just clean hair—embrace a transformation that’s visibly shiny, deeply hydrated, and remarkably strong. Our formulas blend modern science with nature’s most potent botanicals.

Aloe Vera, rich in polysaccharides, delivers lasting moisture and a soothed scalp environment, while Silk Proteins and Panthenol (Vitamin B5) help fortify the hair shaft, improve elasticity, and reduce breakage. Avocado Oil and Shea Butter, abundant in essential fatty acids and vitamins, restore shine and flexibility, ensuring strands look and feel healthier.

Antioxidant-packed extracts like Rosemary and Green Tea protect against environmental stressors, preserving hair’s vitality and color. With each use, expect results you can see and confidence you can feel.

Our leave-in conditioners and hydrating treatments do more than soften your hair—they infuse each strand with enduring moisture. Packed with vitamins A and E, as well as essential fatty acids, to deeply nourish and seal in hydration, leaving hair supple and smooth.

Marshmallow Root, rich in plant-based mucilage, forms a protective veil around each strand, boosting slip, detangling, and reducing breakage. Coconut Oil, with its medium-chain triglycerides, penetrates the hair shaft to reinforce internal strength, helping strands retain moisture and shine. Together, these ingredients help you say goodbye to dryness and hello to irresistibly soft, manageable hair.

For those tired of thinning hair, our growth-focused formulas, including the TrichoStrength Serum and Hair Growth Elixir, harness the power of botanicals and essential nutrients.

Biotin (Vitamin B7) is a key player in the synthesis of keratin, the protein your hair needs to stay strong, resilient, and less prone to breakage.

Fenugreek Seed Extract, renowned for its proteins and phytonutrients, enhances follicle health and promotes a more robust growth cycle.